Privacy Policy
Last updated: 17 March 2026
DisplayZilla Ltd (“DisplayZilla”, “we”, “us”, “our”) respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store and share personal data when you visit our website, place an order, create an account, register for a trade account, request a quote, request samples, sign up to our newsletter, contact us, or otherwise interact with us.
1. Who we are
DisplayZilla Ltd
Company No. 13250020
Registered office:
Suite 309, Cumberland House, 80 Scrubs Lane, London, England, NW10 6RF
Operating address:
Unit 1, 20 Balcombe Road, Horley, RH6 9AA
Email: sales@displayzilla.co.uk
Phone: (+44) 20 3950 1771
VAT No.: GB377313093
For the purposes of applicable data protection law, DisplayZilla Ltd is the controller of your personal data.
We have not appointed a formal Data Protection Officer. If you have any questions about this Privacy Policy or how we use your personal data, please contact us at sales@displayzilla.co.uk.
2. Scope of this Privacy Policy
This Privacy Policy applies to personal data collected through:
Our website and ecommerce store
Including our WordPress and WooCommerce store, customer account area, checkout, trade registration, and related website functionality.
Our forms and enquiries
Including newsletter sign-up forms, contact forms, quote request forms, sample pack request forms, trade registration forms, and other enquiry forms.
Our communications with you
Including emails, calls, customer service enquiries, complaints, warranty enquiries, and sales correspondence.
Our marketing and CRM tools
Including marketing automation, lead management, customer relationship management, analytics, abandoned basket activity, and related business systems.
3. The personal data we collect
Depending on how you interact with us, we may collect and process the following categories of personal data.
Identity and contact data
This may include your full name, email address, telephone number and other contact details.
Business data
This may include company name, VAT number, VAT verification information and other business details provided during trade registration, enquiries or orders.
Account data
If you create an account or register for a trade account, we may collect account credentials, account preferences and related registration details.
Order and transaction data
This may include order details, products ordered, billing address, delivery address, shipping information, invoice records, payment-related details, order history and customer service records relating to purchases.
Enquiry and request data
This may include information you provide through quote forms, sample pack forms, contact forms, newsletter forms, trade registration forms and other website forms, together with any additional comments or requirements you submit.
File and attachment data
If you send us artwork, attachments, supporting documents or other files by form or email, we may process the personal data contained in those materials where relevant.
Marketing and preference data
This may include your marketing preferences, newsletter subscription status, channel-specific consent choices, communication history, campaign engagement and related preference information.
Technical and usage data
This may include IP address, browser type, device information, operating system, page views, referral data, cookie identifiers and similar information collected when you use our website.
Behavioural and ecommerce interaction data
This may include website activity, event tracking, product interest data, cart activity, abandoned basket information and purchase behaviour.
4. How we collect personal data
We collect personal data:
- directly from you when you place an order, create an account, register for a trade account, submit a form, request a quote, request samples, subscribe to updates, contact us or otherwise provide information to us;
- automatically through your use of our website and ecommerce store, including cookies and similar technologies where applicable;
- through our website systems and service providers, including WordPress, WooCommerce and related integrations; and
- through our CRM, marketing and customer management tools where data submitted by you is routed into those systems for follow-up, sales, customer care or marketing purposes.
5. How we use your personal data
We only use personal data where we have an appropriate lawful basis to do so.
To provide our products and services
We use personal data to process orders, manage purchases, take payment, arrange shipping, fulfil deliveries, provide customer support, handle warranty or after-sales issues, and otherwise perform our contract with you.
Lawful basis: performance of a contract, or taking steps at your request before entering into a contract.
To manage customer and trade accounts
We use personal data to create and manage website accounts, process trade account applications, maintain customer records and administer account-related functionality.
Lawful basis: performance of a contract, steps before contract, and our legitimate interests in operating our business.
To respond to enquiries and requests
We use personal data provided in contact, quote, newsletter, trade registration, sample pack and other enquiry forms to respond to your request, follow up on your interest, provide information, request any additional details needed to deal with your enquiry, and manage customer communications.
Lawful basis: steps before contract, performance of a contract where relevant, and our legitimate interests in responding to enquiries and developing customer relationships.
To administer payments, invoices, tax and accounts
We use personal data for invoicing, accounting, tax compliance, financial administration, fraud prevention and debt recovery where necessary.
Lawful basis: legal obligation and our legitimate interests in operating and protecting our business.
To send service-related communications
We may send non-marketing communications relating to your account, orders, requests, delivery, payments, warranty matters, or important changes to our business or policies.
Lawful basis: performance of a contract, legal obligation and our legitimate interests.
To send marketing communications
Where permitted by law, we may send marketing communications about our products, services, offers and updates by email or SMS, in line with your preferences and applicable law.
If you enquire about our products or services, request a quote or samples, create an account, or purchase from us, we may also contact you about your enquiry or order and, where permitted by law, may send you information about similar products or services. You can opt out of marketing at any time.
Lawful basis: consent where required, and in some cases our legitimate interests where applicable and lawful.
To manage marketing consents and preferences
We record and manage channel-specific marketing preferences, including email and mobile marketing choices, so that we can respect your communication preferences and avoid sending marketing where you have opted out.
Lawful basis: legal obligation, consent, and our legitimate interests in maintaining accurate preference and suppression records.
To run marketing automation, lead management and customer segmentation
We use tools such as SalesManago and Pipedrive to organise leads, track enquiries, manage customer journeys, record sales activity, and carry out marketing and sales follow-up based on your interactions with us.
SalesManago is used for newsletter management, marketing automation, behavioural tracking, customer activity tracking, abandoned cart activity, consent management and related marketing functions. Pipedrive is used for lead management, order management and internal sales and order processing.
Lawful basis: legitimate interests and, where required, consent.
To operate, improve and secure our website
We use personal data and technical information to troubleshoot issues, administer our website, improve performance, understand how visitors use the site, maintain security and reduce misuse.
Lawful basis: legitimate interests in operating, securing and improving our website and business.
To establish, exercise or defend legal claims
We may use personal data where necessary in connection with disputes, legal proceedings, complaints, investigations or regulatory matters.
Lawful basis: legitimate interests and legal obligation where applicable.
6. Marketing communications
If you sign up to receive marketing from us, we may contact you by the channels you selected, subject to your preferences and applicable law.
You can unsubscribe from email marketing at any time by using the unsubscribe link in the message or by contacting us at sales@displayzilla.co.uk. You can also ask us to stop SMS marketing or other promotional communications at any time.
Opting out of marketing does not affect service emails or other communications that are necessary for us to deal with your orders, requests, account or other non-marketing matters.
7. Who we share personal data with
We may share personal data with trusted third parties where reasonably necessary for the purposes described in this Privacy Policy, including:
Website and ecommerce providers
Including WordPress, WooCommerce and related website service providers.
Marketing automation and customer engagement providers
Including SalesManago, which we use for newsletter management, marketing automation, behavioural tracking, customer activity tracking, abandoned cart activity, consent management and related marketing functions.
CRM and sales management providers
Including Pipedrive, which we use for lead management, order management and internal sales and order processing.
Payment providers
Including Trust Payments, for payment processing and payment-related administration.
Delivery and logistics providers
Including DX, DHL and FedEx, for fulfilment and delivery of orders and samples.
Hosting, communications and business systems
Including WP Engine for hosting, Microsoft for business email and communications, and QuickBooks for accounting and finance administration.
Analytics and consent management tools
Including Google Analytics (GA4) and CookieYes, where used on our website in accordance with your preferences and applicable law.
We may also share personal data with legal, tax, audit, insurance or professional advisers, and with regulators, courts, law enforcement or public authorities where required by law or where reasonably necessary to protect our rights.
8. International transfers
Some of our service providers may process personal data outside the UK.
Where personal data is transferred internationally, we take steps intended to ensure it receives an appropriate level of protection. Depending on the circumstances, this may include relying on adequacy regulations, contractual safeguards or other lawful transfer mechanisms recognised under applicable data protection law.
9. How long we keep personal data
We keep personal data only for as long as reasonably necessary for the purposes for which it was collected, including for legal, accounting, tax, regulatory, dispute-resolution and record-keeping purposes.
In general:
- order, invoicing, transaction and accounting records may be retained for up to 10 years;
- customer account data may be retained for up to 1 year after the last account activity or account closure, unless we need to retain it longer for legal, accounting, tax or dispute-resolution purposes;
- quote requests, sample pack requests, registration forms, newsletter records and general correspondence may be retained for up to 1 year, unless we need to retain them longer because they are linked to an account, order, legal claim, accounting record or other legitimate business need;
- marketing records may be kept until you unsubscribe, withdraw consent, object, or the data is no longer needed, although we may keep limited suppression information for longer so we can honour your preferences; and
- technical logs are generally retained for around 1 week, unless longer retention is required for security, investigation or legal reasons.
10. Cookies and similar technologies
Our website uses cookies and similar technologies for essential website operation and, where enabled, for analytics, ecommerce functionality, marketing automation and related website features.
Where required, we will ask for your consent before using non-essential cookies or similar technologies. We also provide cookie preference controls through our cookie management tools.
You can manage your cookie choices through the cookie controls made available on our website.
11. Data security
We use appropriate technical and organisational measures designed to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.
However, no website, platform or transmission method can be guaranteed to be completely secure. If you suspect any misuse of your personal data or unauthorised activity relating to your account or our website, please contact us promptly.
12. Automated decision-making
We do not currently carry out solely automated decision-making that produces legal or similarly significant effects on individuals.
We may use analytics, segmentation, lead scoring, customer journey tools and marketing automation to help us organise contacts, understand customer behaviour and improve our communications and services.
13. Children
Our website, products and services are not directed to children, and we do not knowingly collect personal data from children.
14. Your rights
Depending on the circumstances, you may have the right to:
- request access to your personal data;
- request correction of inaccurate or incomplete personal data;
- request deletion of your personal data;
- request restriction of processing;
- object to processing carried out on the basis of legitimate interests, including direct marketing;
- request transfer of certain personal data to you or another provider; and
- withdraw consent at any time where we rely on consent.
To exercise any of your rights, please contact us at sales@displayzilla.co.uk.
15. Complaints
If you have concerns about how we use your personal data, we would appreciate the opportunity to address them first.
You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection matters.
16. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, website functionality, service providers, legal obligations or data processing practices.
Any updated version will be published on our website together with the revised “Last updated” date.
17. Contact us
If you have any questions about this Privacy Policy or how we process personal data, please contact:
DisplayZilla Ltd
Email: sales@displayzilla.co.uk
Phone: (+44) 20 3950 1771